Tru is a respected authority on the urban lifestyle and multicultural marketing industry. With a impressive background in music and advertising, he is dedicated to developing compelling programs that connect with consumers. Tru is often called upon for his market expertise and has been featured in several publications including the New York Times, USA Today and Fortune. Tru has led innovative campaigns for high-profile brands such as Axe, Heineken, SoftSheen and Rockport.

Greg has been an integral part of Alloy Access through its predecessor, American Multicultural Marketing, for more than 15 years. He is an expert in providing media and marketing solutions to fit client's goals and budgets. Greg has worked with such prominent agencies as Carol H. Williams, Burrell and Spike DDB and overseen campaigns for numerous brands including Pepsi, General Motors and Sony.